Northamptonshire is Britain’s best surprise; a great place to live and work as well as to visit. With the backing of the Lord Lieutenant, Northamptonshire Surprise works collaboratively to raise the profile of the county’s tourism industry by promoting what’s here and what’s on. Each year, Northamptonshire offers 20 million visitors stunning countryside, the country’s best historic houses and some of the finest Anglo-Saxon, Norman and Gothic churches to be found anywhere. These visitors generate £1.075 billion annually and support 13,685 jobs in the county. Day visitors to the county currently generate over £600 million economic impact annually. Staying visitors currently generate £462 million economic impact annually. We aim to effect step-change in awareness of destination Northamptonshire and to increase the value of the local visitor economy by 50% to £1.5 billion annually in 2023. As well as engaging the county’s residents and near neighbours, Northamptonshire has considerable potential to attract more international visitors, most notably England’s repeat visitors from growing European, United States and Chinese markets. James Miller DL
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